Fashion Roadman
Fashion Roadman
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Why Jacquemus Is A Marketing Genius
In today's video, I review the Jacquemus Resort 2025 runway show / collection and talk about how Jacquemus uses his marketing campaigns to garner financial success through bags such as the Le Chiquiuto.
Simon Porte Jacquemus pulled off one of his resort spectaculars today, this time in Capri-a vividly sun and color-drenched co-ed production which he said his team had been privately calling “the impossible show.”
It’s been Porte Jacquemus “biggest dream since starting 15 years ago” to show at the Casa Malaparte. The French-cultural significance of the place: Jean Luc Godard filmed Le Mepris, his 1963 New Wave classic, including unforgettable scenes atop the terracotta terrace of the modernist Italian villa, an architectural feat perched on vertiginous cliffs to the east of Capri.
The catch: the house is only accessible by boat-when the weather allows. Some of the kit needed to be helicoptered in as they prepared for the 40 guests who could fit onto the rooftop space. And just for once, in a season when so many summer resort shows have been buffeted by storms, the weather gods smiled. “There is no beauty without risk!” Porte Jacquemus had declared a day earlier.
So Gwyneth Paltrow and Dua Lipa were there to witness a Jacquemus collection that marked a creative rite of passage for the designer. “We are evolving into something new. A new kind of sexiness. Realistic but also minimal; almost two-dimensional,” he said. “As pure as I can be.”
Surrounded by drones shooting footage over the Mediterranean and boats plying to and fro far below, models stepped up the long open-air staircase and onto the rooftop. The entry of the opening look, a creamy-pale tufted bathrobe coat, nodded subtly to the famous Brigitte Bardot Le Mepris scene shot on that very terrace. Following were Jacquemus-recognizable silhouettes: his shawl-collared Provencal-derived jackets, now carved in vermillion, yellow, stark black, or white, smoothly matched with high-waisted A-line below-the-knee skirts, full tailored pants, or bermudas.
Walking amongst them, came the menswear: tops derived from sailor’s smocks, over asymmetrically-collared shirts, smartly color-coordinated with pleat-front trousers. With every look, a bag; soft fold-over clutches, top-handled bags, and shopping totes in pops of color: turquoise, leaf-green, pink, or yellow.
Cineasts will know that the plot of Le Mepris involves a meta-theme of a movie within a movie-Fritz Lang plays an auteur making a version of Homer’s Odyssey. Porte Jacquemus’s departure into sinuous draped chiffon or jersey dresses-swooping in the back, or slit at the sides to reveal bodysuits-seemed to touch off that reference. Plenty of skin-show has been part and parcel of the Jacquemus brand until now. It’s not that this resort collection abandoned it-bared shoulders, backs, and the side-exposing narrowness of his halter dresses said that. But in the nuance, there was something more sophisticated going on here. “I wanted it to be surprising, sensual, more ‘woman’” is the way he framed it.
More revelatory on the creative-and the commercial-front is the fact that Porte Jacquemus, the most dynamically successful of young independent designers, is consciously growing up with his audience. He has listened, he said, to criticism that, though stylish, his past work hasn’t always met the benchmark of quality he wants to hit. “I’m ambitious to work every day and make things better and better,” he said. “It’s taken time, and it’s a fight with factories, to work with a new savoir faire.”
His prices are still in the ‘reasonable’ range, compared to sky-high luxury brands. The link to the pre-orders for this collection made immediately available today is proof of that. He’s already seeing the reaction to focusing more effort into his ready-to-wear, he said. “We have never sold as much. Our stores used to be full of people buying one bag. Now we have people spending 15,000 [euros] on clothes. Perhaps,” he reflected, “it’s because I’ve changed a bit. I’m a dad now, and I’m thinking about the next generation, and having constancy. But what I do know is that I will be doing this, the same, for my whole life.”
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#fashion #luxury #style #business #fashionbusiness #finance #jacquemus
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КОМЕНТАРІ

  • @AnnaWhite-go6nz
    @AnnaWhite-go6nz Годину тому

    The thing I liked the most about this collection. It’s all wearable, unique in style and design - and a safe investment . Classics with a twist

  • @mikedonovan9783
    @mikedonovan9783 2 години тому

    I don’t even know why you bother to react : she is obviously brain dead …

  • @NoahIII
    @NoahIII 6 годин тому

    Draping is key in womenswear

  • @mikedonovan9783
    @mikedonovan9783 6 годин тому

    Sorry but not really a useful video …and I am really far from being a LV fanboy

  • @kiyavi
    @kiyavi 7 годин тому

    👏👏👏

  • @bimblaq
    @bimblaq 8 годин тому

    Alessandro is just stuck in 70s, he’s a designer his supposed to reinvent & “make something new” instead it’s same thing over & over🤦🏻‍♀️ I agree with some comments about Valentino being more about the 60s & 80s chic lady esthetic. Valentino in my opinion is about evening & ball gowns

  • @IN-rd9oy
    @IN-rd9oy 9 годин тому

    On Prada, a few thoughts: 1.) Color: Prada’s use of color is amazing. More so, if you pay a little more attention, color used works for the skin tone of each model. This principle is not something that all brands get. 2.) Clothes: I was very disappointed that commentary section of Prada was spent discussing some Korean ambassador and I’ve noticed this was a trend amongst brands this year. Anyway, it was fantastic that we could discuss the clothes. The idea of ‘closer’ makes me think that there’s a lot more to these clothes than we can only enjoy in person and this collection is bound to sell really well because of that. For example, Those bandanas are trompe l’oile I believe. The closer I look the more I see new things. No item was basic, down to the accessories. 3.) Concept: I was fascinated my the concept here. I thought it was simplistic to consider these as ‘clothes you can get from thrifting or Uniqlo’. Fashion collections are proposals and this was a very compelling proposal. I have always found shorter sleeves to be a bit weird and I never asked myself why? This collection made me ask why? I loved to think that a jacket that I once used for autumn/winter but became too short on the sleeves, only became a jacket that I could use in the spring/summer. Thus I didn’t need to throw it away. Maybe another angle to allow for a lot more sustainable use of clothing. We made oversize ‘cool’. It is fun to see an attempt to make ‘undersized’ cool. People accuse them on trying to save cost on soles or fabric. Possible and was more sole and fabric any better? I’ll admit that not everyone will look great in these clothes but I’m excited to see people get creative and be proven right or wrong. This is a collection that we will surely come back to in the archive of Prada.

  • @IN-rd9oy
    @IN-rd9oy 9 годин тому

    Top SS25 classic collections for me: 1.) Giorgio Armani 2.) Wales Bonner 3.) Lemaire Top conceptual collections: 1.) Prada 2.) Walter Van Bierendonck 3.) Magliano

    • @IN-rd9oy
      @IN-rd9oy 9 годин тому

      I wanted Yohji to make the list but it didn’t do it for me this year. We are now in a full Japanese ink-jet print era. Love it for him but doesn’t fit my style

  • @Team3stripes
    @Team3stripes 11 годин тому

    Missed the livestream because I slept early

  • @Gashag5
    @Gashag5 12 годин тому

    Sad I missed this one 😣🤒

  • @FashionRoadman
    @FashionRoadman 13 годин тому

    0:00 Intro 2:39 First Thoughts 7:01 Runway Analysis 23:35 Vogue Runway Breakdown 1:20:10 Prada Website Prices

    • @yuriaoquadrado_
      @yuriaoquadrado_ 11 годин тому

      thanks for the timestamps! hope you keep doing it.

  • @Boredblacksheep
    @Boredblacksheep 14 годин тому

    Oh, no, are you ok? It seems you got hurt. Wish you all the best!

    • @FashionRoadman
      @FashionRoadman 13 годин тому

      I fractured my finger playing basketball, luckily my finger has been healing well

  • @syco_hundreds2661
    @syco_hundreds2661 17 годин тому

    None of you have bought balenciaga before besides shoes and pants 😅 why even speak on the subject?

  • @mar77779
    @mar77779 19 годин тому

    Paradise now” a biography on Karl Lagerfeld is an interesting read!

  • @Dormousedreamsofcheese
    @Dormousedreamsofcheese 20 годин тому

    That this look can be copied by shopping in charity shops (or on fleamarkets, Vinted etc) is a positive for me. No matter how much I loved Michele's Gucci (and now his Valentino!) I could never afford to buy any of the actual pieces. I love the thought of your friends copying complete Gucci runway looks with charity shop items, and getting lots of compliments for it. I'd really like to see the results. I'm currently trying to recreate the general vibe on the cheap, but I think I'll try full runway looks as well, that's a great idea. Takes a lot if dedication though. 😅

  • @zancaredler
    @zancaredler День тому

    All dat kislux bags sssssoooooooo gorgeous

  • @jamesboth3785
    @jamesboth3785 День тому

    Again the blaks😂😂😂😂. Zara is a white company. Leave the f alone if you are not happy. Work in blak afrkan company. The fuxk

  • @monsieurgolem3392
    @monsieurgolem3392 День тому

    Can luxury houses please stop making street wear? Everybody wants to do what Karl Laferfeld did when he got to Chanel.

  • @RamuvKsyvj
    @RamuvKsyvj День тому

    Black Birkin bag, this is my first good choice. I can afford a Kelly bag in any color. If I were 25, I'd probably buy it. But now I consciously don't want to date a woman who has a Kelly and a Birkin. I have no interest in spending $40k on a bag (a piece of leather + labor = $1000 max) imagine paying $39k on this brand. Totally unnecessary. Might as well use the money to buy a few more *niceshopx* .

  • @devinhentz4464
    @devinhentz4464 День тому

    His shoes and accessories def push the mold! Like those ballet heels and the double shoe heels are new/fresh concepts. The reason his stuff look kinda like Zara is because they've copying him for years lol

  • @lifeculture4you
    @lifeculture4you День тому

    Law roach has a collaboration with Herve leger

  • @lifeculture4you
    @lifeculture4you День тому

    Grace Wales Bonner is a good option for a women of color

  • @lifeculture4you
    @lifeculture4you День тому

    Simone Rocha is the best option

  • @dawngraf3802
    @dawngraf3802 День тому

    I think wealthy people shop at more expensive stores because of the quality that's maintained, not making it more important than their business counterparts. They also have a higher budget ratio.

  • @YoogiNation
    @YoogiNation День тому

    u said rick owens copies other sneaker designs but you’d be surprised to know balenciaga literally appropriated a morrocan shoe called babouche and they also copied indian shoes. as you would say “google is free” lol

    • @FashionRoadman
      @FashionRoadman День тому

      Everyone has copied designs, I even called Balenciaga out for copying Lonsdale in the same stream so it’s not like I don’t know they copy designs. The wider point was that across the board Balenciaga is more innovative with footwear than Rick Owens

    • @YoogiNation
      @YoogiNation День тому

      @@FashionRoadman agreed

  • @klaramathilda9929
    @klaramathilda9929 День тому

    That blue dress is very beautiful it reads 90s sleek elegance and chiqueness to me

  • @cacagaspar
    @cacagaspar День тому

    You guys forgot that this cultural appropriation is to make profit for an White European billionaire 😢

  • @devindemond1972
    @devindemond1972 День тому

    Raf destroyed Calvin Klein. Costa continued the brands DNA with integrity, respect and minimalistic beauty. There’s no denying Raf’s talent. In my opinion he was not right for Calvin Klein…

  • @Joey-bx8uz
    @Joey-bx8uz 2 дні тому

    i'd say men who are into fashion probably tend to care less about what women thinks about their clothes while men who are not that into fashion as the viewers of this channel tends to care more about what women thinks about their clothes. And then of course, there is also a category of men who care about fashion but not the way the viewers of this channel do, namely, those who watches Teachingmenfashion and alpha m etc...

  • @getinformed7515
    @getinformed7515 2 дні тому

    Hello. I am from nigeria and i have been a tailor for 8 years plus now. Currently taking online courses relating to fashion so i can get a job in fashion industry.. I specialise in men clothing but know a thing anout femal and can easily adopt that. I will be very glad to have you giud me on how to get a job in fashion as a nigeria.

  • @victorjones7071
    @victorjones7071 2 дні тому

    So called "Luxury" items are just stupid. A $300 pair of flimsy flipflops from Gucci, but you can get the same exact flipflops, minus the stupid logo, at Walmart for $7.50🤣🤣🤣🤣

  • @anneneamontis4345
    @anneneamontis4345 2 дні тому

    Gucci need to refurbish their stores to align with the new Sabato vibe. Walking into a Gucci store recently felt like the "old" Gucci aesthetic which makes one question whether there is still old merchandise they are trying to get rid of. You really need to search for the new merchandise.

  • @anneneamontis4345
    @anneneamontis4345 2 дні тому

    Also Australians listen to your streaming.

  • @exsosaythe4-hj5tm
    @exsosaythe4-hj5tm 2 дні тому

    ah ☝🏾🤓 excuse me who is Jaquemus

  • @pouklarranaga
    @pouklarranaga 2 дні тому

    No matter the appearance or the metal parts of the H Q D U P S I believe that as long as you are not a practitioner, you will never see any difference

  • @VictorCrv
    @VictorCrv 2 дні тому

    When a video about Pitti Immagine? :D

  • @jannelytina
    @jannelytina 2 дні тому

    For a long time, as the price of Chanel increased, I no longer thought I could afford it. I think I'll be happy that I have the kislux as my travel bag that I don't have to take care of. By the way, I'm sure no one will have a hard time telling the difference. Thanks for the comparison.

  • @GoossenAzer
    @GoossenAzer 3 дні тому

    My mom bought one kislux and she loves it. It had been there for over 10 years when she went out with it.

  • @11ml5_
    @11ml5_ 3 дні тому

    CELINE same

  • @gleisonmelo4402
    @gleisonmelo4402 3 дні тому

    My Dear ! That's why it's called Vintage clothes, he just copied and pasted it. That's why certain brands are having problems, what's the idea of ​​buying something new with a reinterpretation of vintage, if we have the luxury market for altentic pieces?

  • @bubblewrapvillain
    @bubblewrapvillain 3 дні тому

    That reminds me of that GTA SA ad. "We will help you make you look richer while making you poorer".

  • @consolemadamethirdkill
    @consolemadamethirdkill 3 дні тому

    Great video, Fashion Roadman. I truly think that mascot marketing is really cool. It may not be the most cost efficient way to market but if one has enough savings/capital then they can invest in a fashion mascot.

  • @anonymousjustice4357
    @anonymousjustice4357 3 дні тому

    🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉❤❤❤❤

  • @theoldmule3619
    @theoldmule3619 3 дні тому

    Is'nt that the whole point that Valentino get the Michele treatment. It's kind of his signature

  • @sensunory
    @sensunory 3 дні тому

    I feel this 'Game of Creative Directors' is like our superbowl. We know they are the most talented people around and we know that if they hit the mark, they will create a revolution. Seeing someone use a aesthetic with which they have knocked it out of the park, can be dissapointing. But i do feel we are all to negative. I'm kind of hyped to see what he will do with valentino! Oh also, the whole thing of being able to thrift the looks and be super stylish without any money is the best for a brand to do! You thrift stuff and when you collected some money you will buy a piece by that designer because your whole style and closet is filled with it. Also fashion being super elitist I feel isn't cool in a time where on social media we bombard people with a certain lifestyle. everybody should be able to enjoy it in one way or another. Keep these up man!

  • @richardcarlington9988
    @richardcarlington9988 3 дні тому

    overall the STYLING looks like Prada

  • @yoyoyohk
    @yoyoyohk 3 дні тому

    Not just the color but also the styling, the prints give Prada vibes. As a Gucci fan I don’t like this collection at all. If sales continue to go down we may see a new creative director soon. Sabato is very talented but his aesthetic is not a good fit for Gucci.

  • @themodel05
    @themodel05 3 дні тому

    Alessandro is a one trick pony

  • @themodel05
    @themodel05 3 дні тому

    At the end of the day , Alessandro referenced the past looks of Valentino but it’s still his own personal style and dna 🧬 he had at Gucci and women want something new and refreshing!!! Alessandro is an accessories designer and he’s great at that!!!!!!!!!!!!!!!!!!!!!! To say he’s a great fit for Valentino because he put out a vintage look from Valentinos past is a far stretch!! Can he cut a gown Can he do Haute Couture NO!!!! We all know he shouldn’t be there and he’s there because Kering pulled a fast one 👌 Valentino is ruined and Insaid what I said! No one wants to be honest That’s the problem why these fashion brands are suffering from the head!!

  • @kateef8441
    @kateef8441 3 дні тому

    Love your work, ayo. I’m also a fan of the long streams. ❤